Dr. Amber Chenevert’s mix of academic and agency experience gives her a unique perspective
on brand strategy that empowers clients to embrace fresh ways to engage consumers and champion marketplace inclusion for greater business impact. Her global CPG and health technology experience illuminated that customers basic needs around the world are grounded in their humanity.

Further, Amber’s culture acumen allows her to identify nuance that helps marketing messages stick. Amber holds a B.S. in marketing from Hampton University, and a
M.A. in advertising from Syracuse University.  She earned her doctorate in advertising from The University of Texas at Austin, specializing in consumer behavior and marketplace diversity.

Amber has taught both undergraduate and graduate marketing and advertising courses at The University of Texas at Austin, St. John’s University and New York University. She is also a proud member of Delta Sigma Theta Sorority, Inc.

As a brand strategist and creator of The Culture Shift by VML, her goal is to tell human centered
stories based on atypical truths. Amber wants to give more people the opportunity to both tell
and be at the center of those stories who otherwise would have been overlooked. A marketplace diversity perspective serves as a guiding light toward her goal. Marketplace diversity considers age, ethnicity, race, gender, sexual orientation, and physical ability. It also considers the history, systems, and structures that gives insight into how today’s consumers navigate their access to products, services and assert their collective power.

Using marketplace diversity as a base, Amber helps brands unearth their disconnect in culture and find their
connection to new market opportunities.