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Andrea Atwell

Position: VP eCommerce, L’Oreal USA

Andrea Atwell is the Vice President eCommerce for L’Oreal USA. Prior to this position, she was VP of US Market Supply Chain at L’Oreal’s Luxe Division. Her responsibilities included business, demand and supply planning, and customer care, with the vision of leveraging improved supply chain results to drive strategic relationships with L’Oreal’s US customers. Andrea has helped to lead significant planning process initiatives for L’Oreal which has transformed forecast accuracy, service levels, and inventory results, including managing the supply chain and human transitions of 3 major acquisitions for L’Oreal USA. Andrea’s efforts helped to shape the partnership between the supply chain and brands in L’Oreal, shifting the culture to drive operational awareness, improved results and competitive advantage. Prior to her 10 years at L’Oreal, Andrea has worked in the medical device and food & beverage industries.​

Andrea has 15 years of supply chain experience and a true passion for leading and developing teams and recognizing and growing talent. She was recognized as a 2015 Visionary Leader by Consumer Goods Technology for her approach in prioritizing people and leadership to drive supply chain results. Andrea’s leadership has demonstrated that by focusing on people and creating a culture of change leaders, no business challenge is insurmountable. Andrea is also a frequent speaker on supply chain planning and talent development.​


Andrea has a BA in Marketing from Michigan State University.

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