As he puts it, “Although I grew up in church, I really didn’t discover gospel music until my junior year in college. It was a very gradual process. I knew that I was good at marketing and I had a passion for music so I just started helping local artists in the genre that I liked the most at the time.” From there John discovered a passion for entrepreneurship and decided to pursue an MBA to further elevate his brand.
While in school John was recruited by PepsiCo post a successful consulting projected. He worked for the company for two years overseeing marketing strategy elements for Tropicana, Gatorade, and Lipton in New York. In 2014, unable to avoid his passions , John departed his full-time role and voyaged on a journey back into the Gospel Industry and his hometown of Boston. It was there that John discovered BUILD which seemed to be the perfect opportunity to pair his love for his community and entrepreneurship. In 2015, John began as a part-time E1 teacher at Jeremiah Burke High School. In the years to follow John would come on board full-time as a member of the program staff.